Black Friday 2024 in Australia is shaping up to be an exciting event for shoppers looking to score big discounts ahead of Christmas. While it’s always a good idea to plan ahead, it’s also helpful to keep an eye on trends from previous years to predict what deals might pop up this time around.

Here are some predictions based on past sales and trends:

1. Electronics and Gadgets

• Laptops, Smartphones, Tablets: Electronics are always a hot ticket during Black Friday, and with the ongoing advancements in technology, expect deep discounts on the latest laptops, smartphones (iPhone, Samsung Galaxy), and tablets. Stores like JB Hi-Fi, Harvey Norman, and The Good Guys are likely to have great deals on tech gear.
• Smart Home Devices: Expect discounts on smart speakers (like Amazon Echo, Google Nest), smart lighting, and home security devices (e.g., Ring doorbells, Arlo cameras).
• Wearables: Fitness trackers, smartwatches (Apple Watch, Garmin, Fitbit) will likely see significant markdowns.

2. Fashion and Apparel

• Clothing and Shoes: Big fashion retailers such as David Jones, Myer, and ASOS will likely offer up to 50% off or more on clothing, footwear, and accessories. Expect large discounts on popular brands and a strong focus on winter clothing and outerwear, especially as Australia heads into its summer season.
• Athleisure & Activewear: Brands like Lorna Jane, Nike, and Adidas are likely to have up to 40-60% off on their items, especially for those looking to gear up for the new year.
• Luxury Goods: Some high-end brands may offer discounts or bonus vouchers during Black Friday, though not as steep as the mid-range retailers. Look for deals on designer handbags, watches, and shoes.

3. Home & Kitchen Appliances

• Kitchen Appliances: Brands like KitchenAid, Breville, and Tefal are likely to offer deep discounts on blenders, coffee machines, stand mixers, and other high-quality kitchen appliances. Look for bundled deals that offer accessories or extra items for free.
• Homeware: Stores like Bed Bath N’ Table, Adairs, and Kmart will likely have sales on home decor, furniture, and bedding. Expect some limited-time deals on larger furniture pieces, home storage solutions, and bedding sets.
• Vacuum Cleaners: Expect popular robotic vacuums (like Roomba and Dyson) to be on sale at retailers like Harvey Norman and JB Hi-Fi.

4. Beauty and Skincare

• Skincare & Makeup: Major beauty retailers such as Sephora, Mecca, and Priceline are known for offering big discounts on top skincare brands (e.g., Estée Lauder, Clinique, Lancôme) and cosmetics. Expect bundle deals, limited-edition sets, and deep discounts on bestsellers.
• Hair Care Tools: Popular hair styling tools such as Dyson Airwrap, GHD straighteners, and hairdryers will likely be discounted. Check out stores like Myer and David Jones for great promotions.
• Fragrances: Perfume deals will be common, with top designer fragrances seeing up to 30-50% off.

5. Toys and Kids’ Products

• Children’s Toys: Toy stores like Big W, Target, and Kmart will offer discounts on everything from board games to dolls, action figures, and STEM toys. Popular toys from LEGO, Hot Wheels, Barbie, and Play-Doh are expected to be on sale.
• Video Games & Consoles: Expect bundles for gaming consoles (PlayStation, Xbox, Nintendo Switch) as well as discounted video games at stores like EB Games and JB Hi-Fi. New releases and classic games alike will likely see markdowns.

6. Travel Deals

• Flights & Hotel Deals: Many airlines and travel agencies will offer special promotions for flights and accommodation. Keep an eye on airline sales from Qantas, Virgin Australia, and Jetstar, as well as package deals from Expedia and Booking.com.
• Gift Vouchers for Experiences: Websites like RedBalloon and Groupon often offer major discounts on experiences (e.g., skydiving, winery tours, hot air ballooning). These make great gifts and could be perfect for those looking for something unique for the holidays.

7. Outdoor & Sports Equipment

• Camping & Hiking Gear: With the growing popularity of outdoor adventures, expect discounts on camping gear, tents, and hiking backpacks from brands like Kathmandu, Anaconda, and Rebel Sport.
• Fitness Equipment: Look for promotions on home gym equipment such as treadmills, weights, resistance bands, and yoga mats. Brands like NordicTrack, Bowflex, and ProForm are likely to offer Black Friday deals.
• Cycling Gear: Expect discounts on bicycles, helmets, and accessories, especially from Rebel Sport and Myer.

8. Subscription Services

• Streaming Services: Companies like Netflix, Stan, Amazon Prime Video, and Disney+ may offer discounts or extended free trials. It’s also common for subscription boxes (e.g., book, beauty, and snack boxes) to offer significant Black Friday discounts.

9. Food & Drink

• Gourmet Gifts: Look for discounts on gourmet food hampers, chocolates, and premium beverages from places like Dan Murphy’s, Woolworths, and Coles. These could be great stocking stuffers or presents for those who enjoy fine food and drink.
• Wine & Spirits: Wine deals will be widespread, especially with Black Friday promotions from liquor stores like Dan Murphy’s and BWS, where you’ll find discounts on premium wines, spirits, and gift packs.

10. Cyber Monday

• While Black Friday is a massive shopping event, Cyber Monday (the Monday after Black Friday) is also becoming more significant, especially for online-only deals. Expect deep discounts on tech gadgets, fashion, and home goods, along with exclusive online offers.

Tips for Making the Most of Black Friday:

• Create a Wishlist: Make a list of items you need and want to buy to stay focused during sales.
• Research Prices in Advance: Compare prices before Black Friday to ensure you’re getting a good deal.
• Sign Up for Newsletters: Many retailers offer early access to deals via email or app notifications.
• Set a Budget: It’s easy to get carried away with discounts, so have a clear budget in mind.
• Check Return Policies: Before making big purchases, review return and warranty policies, especially for tech items and appliances.

While Black Friday is a great time to get deals, don’t forget to also keep an eye on other promotional events throughout the holiday season, as discounts may continue leading up to Christmas!